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Product Summary

iQ.scout is a tool created to allow clients to gage website metrics.

Your enterprise can gain a competitive edge by benefitting not just from state-of-the-art analytics, but also from comparative benchmarks and knowledge of how the best performers are achieving their successes.

A data warehouse on visitors' digital journeys — across marketing touch points and channels — is included by default so you can go from insight to personalized marketing action with a few clicks. Because the analytics are tightly integrated with the IBM Enterprise Marketing Management applications, no IT efforts are needed.

  • Gain insight with intuitive reporting. Optimize all your web, mobile, and social channels with intuitive, flexible web analytics dashboards and benchmarks.
  • Give credit where credit is due. Understand true campaign contribution and the combined effect of multiple marketing touch points with state of the art marketing attribution insights.
  • Harness powerful real-time analytics. Equip your most advanced analysts with real-time power-user capabilities at no extra cost.
  • Turn behavioral insight into automated digital marketing action. Remove barriers for going from analytics to action so you can increase revenues by targeting prospective customers with relevant content across digital channels.